"We spent 10 minutes writing this next song, 10 minutes recording it, 10 minutes mixing it, 10 minutes playing it back and that has nothing to do with why it's called '40'."
- Bono, 1987, introducing the song '40'
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is German: "Attention, Baby," is the literal translation.