"The rock stars are all too cool. And I don't want to be that, I've gotten a bit too cool. I want to be like I was as a kid, I want to stay hot and passionate rather than cool."
- Bono, 2006
did you know
The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.