"'Authentic' is a word that's often applied to rock 'n' roll, and 'authentic' is a word I don't give a fuck about. What's authentic? Soul is much more than just authentic."
- Bono, in 1992
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.