"We will do a commercial with Apple for our album, and no money will change hands, which is important, because we have been offered boatloads of money from many other people."
- Bono, 2004
did you know
The song 'One Tree Hill' is named after the highest volcanic hill in Auckland and was dedicated to Greg Carroll, who had become Bono's personal assistant. Greg Carroll was killed in a motorcycle accident in 1986.