"Eventually the economic forces gang up on you. And those are the same forces that if you don't have a hit single on your record get you dropped from the label. All those things are somewhere in the back of your head. You're not allowed to fail."
- Adam Clayton
did you know
The lyrics of The Ground Beneath Your Feet were written by Salman Rushdie, and he is featured in the video, shown writing the song. Rushdie also provides an account of his relationship with the band and how the song came to be written in his book of essays, Step Across This Line.