"I think the last record was very much a sort of U2 fan base record. I don't think we made a hell of a lot of new fans on that record. And with this album, I believe we can."
- The Edge on Songs of Innocence, 2014
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.