"So proud of these songs... we really went there. I took the advice of my old friend and producer Jimmy Iovine who told me the person you have to be to write this album is a long way from where you live."
- Bono on Songs of Innocence
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is German: "Attention, Baby," is the literal translation.