"That's a failure? In Europe, PopMart was seen as an absolutely groundbreaking pop-art milestone. Here, it was seen as a flop. I don't like our musical experiments being seen as indulgent."
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The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.