"You can't repeat yourself. Y ou can't rely on things that have been done before by anybode else, you've got to find new territory. So every time we go into the studio and every time we sit down to start talking about a live production, we ask ourselves the same question: 'What's never been done?'"
- The Edge on the 360 tour
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.