"All of this is really window dressing, people actually come along to see us and to hear the tunes. That's the truth. I think the rest of it is trying to make fun of playing in a very large space."
- Bono on Popmart
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.