"Somebody asked us: 'Do you need this stuff?' and the truth is you don't really need this stuff. But part of showbusiness is to change people's perceptions, to find ways to make the songs touch people more, to disorientate people so they're more open to being touched."
- Adam on the 360 tour
did you know
The album, The Unforgettable Fire, was named after a series of paintings made by survivors of the atomic bombs at Hiroshima and Nagasaki.