"We spent 10 minutes writing this next song, 10 minutes recording it, 10 minutes mixing it, 10 minutes playing it back and that has nothing to do with why it's called '40'."
- Bono, 1987, introducing the song '40'
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.