"Look, we had a bottle of milk, we wanted to deliver it on the front door of 500 million people - it ended up in some peoples fridges and indeed it ended up on some peoples cornflakes and some people were lactose intolerant"
- Bono on the release of Songs of Innocence
did you know
The Popmart concert held in Reggio Emilia (1997, Italy) holds the world record for the concert with the highest paying attendance for one single act without support. There were around 150.000 people.