"Adam literally got me by the scruff of the neck and roped me into U2. I didn't really want to be in a band. I was only into it for the sake of the sound of electric guitar, drums, bass and singing."
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The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.