"What I did was push the performance aspect very hard, often to the point of recklessness. I think that musical recklessness goes a long way on records. You don't hear enough of it."
- Daniel Lanois, on recording the Achtung Baby album
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.