"I often use words not for what they mean but for what they sound like, the way they bump up against other words or things like that. I'm more interested in impression than detail at the moment."
- Bono on song writing
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.