"I'm into horizontal relationships, not vertical ones. It's why I'm in a band. It's why I'm married. It's why I would not like to be called The Boss."
- Bono, 2015
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is German: "Attention, Baby," is the literal translation.