"The first part of the Vertigo tour was extremely difficult for all concerned because Bono was leaving the tour quite frequently to do his political lobbying. He was at times distracted. I'm deeply puzzled by how he managed this but, for the most part, he did."
- Paul McGuinness
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The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.