"You've got to give people something they've never seen before. Or, more importantly, something they haven't felt before because in the end, for all this architecture and sci-fi stuff, if you don't feel the songs and the band, what's the point?"
- Bono on the 360 tour
did you know
The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.