"The album doesn't seem to have any physical place that it's centred in. Instead, to me the songs feel like overheard conversations. It's like a movie that opens in he middle of a scene. You're brought immediately into the action." - Bono on Pop
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The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.