"I was very keen on the idea of going wide at a time like that, just seeing how big this thing could get. I had always admired Colonel Parker and Brian Epstein for realising that music could capture the imagination of the whole world."
- U2 manager Paul McGuinness, explaining his original motivation to make the Rattle and Hum movie
did you know
The lyric "3:33 when the numbers fell off the clock face" from Unknown Caller is a reference to the Bible verse Jeremiah 33:3. Bono refers to it as "God's phone number".