"Adam became our manager and had cards printed up. For a while, Adam and Bono were certainly the two most vocal characters in the group, myself and Larry being a big younger. Adam's understanding of such exotic terms as gig and riff gave him a certain authority. I think we were using the word "rift" until Adam put us right. We were suitably impressed"
- Edge on Adam
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The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.