"I thought of Zooropa at the time as a work of genius. I really thought our pop discipline was matching our experimentation and this was our Sgt Pepper. I was a little wrong about that."
- Bono on the Zooropa album
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.