"Never trust a man who tells you it's from the heart, never trust a man smoking a cigar, never trust a cowboy or a man who wears shades"
- Bono, 1992
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.