"We will do a commercial with Apple for our album, and no money will change hands, which is important, because we have been offered boatloads of money from many other people."
- Bono, 2004
did you know
On tour in Australia in the autumn of '89 Larry had told Bono that if this is what it meant for U2 to be superstars, he didn't like it. It was one of the reasons for the musical and artistic revolution in the nineties.