"The last two records were very personal, with a kind of three piece at their heart, the primary colours of rock - bass, guitars and drum. But what we’re about now is of the same order as the transition that took us from The Joshua Tree to Achtung Baby."
- Bono, September 2008
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.