"It's about doing it live - you've got to stand in that room and when that floor is shaking and your heart is bursting, you're really taken somewhere. Then you know you're seeing the best band in the world."
- Bono, 2001
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.