"The first two records had a sort of cinema sound, a cinematic Panavision feel, the broad, big sound we wanted for U2. Now that we've done the cinema sound, I'd like to make it a bit rougher."
- Bono, 1982
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.