"Look, we had a bottle of milk, we wanted to deliver it on the front door of 500 million people - it ended up in some peoples fridges and indeed it ended up on some peoples cornflakes and some people were lactose intolerant"
- Bono on the release of Songs of Innocence
did you know
The lyric "3:33 when the numbers fell off the clock face" from Unknown Caller is a reference to the Bible verse Jeremiah 33:3. Bono refers to it as "God's phone number".