"I'm into horizontal relationships, not vertical ones. It's why I'm in a band. It's why I'm married. It's why I would not like to be called The Boss."
- Bono, 2015
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.