"One of the reason's for U2's longevity is that they are not in music for entirely selfish reasons. I don't want to make them appear as evangelists, which, of course, they were seen as by some sections of the music media in the early 80s, but I do believe that they really think what they do serves some greater purpose than simply filling their bank accounts."
- Brian Eno, 2009
did you know
In 2011, Guus van Hove, the director of the Dutch music venue 013, and his girlfriend died of heat exhaustion in a remote part of the Joshua Tree National Park, allegedly searching for the site of U2's tree, which is fact is over 200 miles away from the park.