"At the very end of an album you’re at the height of your powers in terms of writing, arranging and performing. It’s a shame that you have to stop then and start the other phase of what we do, which is playing live. This time we haven’t really stopped. Bono is trying to capitalize on that momentum and that sharpness.”
- The Edge prior to the Innocence and Experience tour
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.