"You've got to give people something they've never seen before. Or, more importantly, something they haven't felt before because in the end, for all this architecture and sci-fi stuff, if you don't feel the songs and the band, what's the point?"
- Bono on the 360 tour
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.