"U2 were born in the context of a live environment. it was our relationship with our audience that gave us our belief in ourselves. It was certainly early on. When we played live something happened. When it went off, something seriously went off in our shows, even in our early club shows."
- The Edge
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.