"Adam was very persuasive. He had printed cards with 'Adam Clayton, manager of U2', and he was calling people. This was the post-Geldof world in which it was ok to hustle and hassle for a place at the front of the queue."
- Bono on U2's early days
did you know
The lyrics of The Ground Beneath Your Feet were written by Salman Rushdie, and he is featured in the video, shown writing the song. Rushdie also provides an account of his relationship with the band and how the song came to be written in his book of essays, Step Across This Line.