"One of the reason's for U2's longevity is that they are not in music for entirely selfish reasons. I don't want to make them appear as evangelists, which, of course, they were seen as by some sections of the music media in the early 80s, but I do believe that they really think what they do serves some greater purpose than simply filling their bank accounts."
- Brian Eno, 2009
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.