"Rock and Roll is mutating into something else at the moment. Images are everything, and we want to be there when the sort of audiovisual-microchip-interactive music is born."
- Bono, 1997
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is German: "Attention, Baby," is the literal translation.