"The Edge: Be honest. Adam: Speak the truth. Larry: live it. Bono: Write as if you're dead."
- The band's advice for a writer
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.