"Somebody asked us: 'Do you need this stuff?' and the truth is you don't really need this stuff. But part of showbusiness is to change people's perceptions, to find ways to make the songs touch people more, to disorientate people so they're more open to being touched."
- Adam on the 360 tour
did you know
In 1999, a bag holding personal papers and a laptop computer containing lyrics for the ATYCLB album was taken from Bono's car. Bono offered a reward of £2,000 for the return of the computer. An Irish man returned the laptop after having bought it for £300 thinking it was from a reputable source. He realised it was Bono's when he saw a picture of the singer's child Elijah Bob on the screen, prompting him to contact U2's management.