"I studied rock and roll and I grew up in Dublin in the '70s, music was an alarm bell for me, it woke me up to the world."
- Bono, 2004
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.