"So proud of these songs... we really went there. I took the advice of my old friend and producer Jimmy Iovine who told me the person you have to be to write this album is a long way from where you live."
- Bono on Songs of Innocence
did you know
The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.