“There is no one better who can harness the emotion and soul and value of people than Bono. He dreams big and then works so hard to get things done.”
- Muhtar Kent, CEO, Coca-Cola
did you know
The Unforgettable Fire album title is a reference to "The Unforgettable Fire"—an art exhibit about the atomic bombing of Hiroshima. The band saw the exhibit in November 1983 in Japan while on the War Tour.