"I often use words not for what they mean but for what they sound like, the way they bump up against other words or things like that. I'm more interested in impression than detail at the moment."
- Bono on song writing
did you know
In the song 'Zooropa' there are a number of advertising slogans in the lyrics like 'Vorsprung Durch Technik' (Audi), 'Be all that you can be' (the Army), 'Eat to get slimmer' (Slim-Fast) and 'Fly the friendly skies' (United Airlines).