"Somebody asked us: 'Do you need this stuff?' and the truth is you don't really need this stuff. But part of showbusiness is to change people's perceptions, to find ways to make the songs touch people more, to disorientate people so they're more open to being touched."
- Adam on the 360 tour
did you know
The photograph made by Anton Corbijn for The Unforgettable Fire album cover was basically copped from somebody else's photograph (a picture of Moydrum Castle). It ended up in costing U2 some money.