"I had a tantrum, like a child, and went to the competition."
- Bono on choosing Blackberry as the 360 Tour sponsor after an argument with Steve Jobs
did you know
The Unforgettable Fire album title is a reference to "The Unforgettable Fire"—an art exhibit about the atomic bombing of Hiroshima. The band saw the exhibit in November 1983 in Japan while on the War Tour.