"Look, we had a bottle of milk, we wanted to deliver it on the front door of 500 million people - it ended up in some peoples fridges and indeed it ended up on some peoples cornflakes and some people were lactose intolerant"
- Bono on the release of Songs of Innocence
did you know
The lyrics of The Ground Beneath Your Feet were written by Salman Rushdie, and he is featured in the video, shown writing the song. Rushdie also provides an account of his relationship with the band and how the song came to be written in his book of essays, Step Across This Line.