“There is no one better who can harness the emotion and soul and value of people than Bono. He dreams big and then works so hard to get things done.”
- Muhtar Kent, CEO, Coca-Cola
did you know
The lyrics of The Ground Beneath Your Feet were written by Salman Rushdie, and he is featured in the video, shown writing the song. Rushdie also provides an account of his relationship with the band and how the song came to be written in his book of essays, Step Across This Line.