"People say we take ourselves too seriously and I might have to plead guilty to that. But I don't take myself seriously, we don't take ourselves seriously, but we do take the music seriously."
- Bono, 1983
did you know
The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.