"When we set out on this record it was Larry who came up with the plan not to have a plan. He put up this idea that wouldn’t it be great just to make music for its own sake, not for the purpose of a live show or on album but just to see what we’re capable of.."
- Bono, September 2008, talking on the upcoming album
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.