"I thought 'pop' was a term of abuse, it seemed sort of insulting and lightweight. I didn't realise how cool it was. Because some of the best music does have a lightweight quality, it has a kind of oxygen in it, which is not to say it's emotionally shallow. We've had to get the brightly coloured wrapping paper right, because what's underneath is not so sweet."
- Bono describing the difference between the "surface" of the songs to "what lies beneath".
did you know
In 2011, Guus van Hove, the director of the Dutch music venue 013, and his girlfriend died of heat exhaustion in a remote part of the Joshua Tree National Park, allegedly searching for the site of U2's tree, which is fact is over 200 miles away from the park.